Tell Local Leaders to Take the Pledge for Monarchs

A newly emerged monarch butterfly on a Rocky Mountain beeplant.

Both the Eastern and Western monarch populations depend on local efforts to plant and restore native milkweed and nectar plants at our homes, public spaces, towns, and cities. The Eastern monarch population has declined by 84% in recent years and the Western monarch population has declined more than 95%, clear signs that monarchs need our help.

Your local leaders can help by joining a network of hundreds of U.S. cities and communities that are investing in habitat creation, community science, environmental education, and local policy change to benefit monarch butterflies.

Send a message to your local leaders and encourage them to take the Mayors’ Monarch Pledge and commit to monarch conservation.

Imagine the impact if cities and towns across the U.S. took local action to expand quality monarch habitat across the monarch’s vital breeding areas. We could give monarchs a fighting chance!

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You have the power to be a hero for our beloved monarch butterfly-- an iconic species among thousands of pollinators in peril.

Mayors and other heads of local government can be ambassadors for monarchs through the National Wildlife Federation’s Mayors’ Monarch Pledge (www.nwf.org/MayorsMonarchPledge).  I am writing to encourage all local leaders -- like mayors, town managers, and village presidents -- to champion this commitment and join a coalition of leaders across North America working to protect the monarch butterfly for generations to come.

The Mayors’ Monarch Pledge is currently accepting pledges until April 30, and I hope you will consider adding your community to this crucial initiative. Since 2015, more than 1,900 pledges have been taken and these signatories have engaged more than 13 and a half million people and restored or enhanced more than 11,500 acres of habitat.

With our nation’s migratory monarch butterfly populations dwindling, leaders like yourself hold the key to rallying our community around critical conservation efforts that can help this imperiled pollinator. The Mayors’ Monarch Pledge provides a proven framework intended to support efforts to create and expand habitat for monarchs and other wildlife where people live, work, learn, play and worship.

To implement the Mayors’ Monarch Pledge in our community, the program involves three main steps:

1.	Take the online pledge (www.nwf.org/mayorsmonarchportal) by April 30 each year and select at least 3 action items out of 30 that your community will work on related to monarch conservation.
2.	Initiate the specified actions your community selected throughout the year.
3.	Track and report your progress by submitting an annual report by December 1.

Learn more about the pledge and how you can chart our community’s path to becoming monarch champions by visiting nwf.org/mayorsmonarchpledge.

Thank you for helping to save monarch butterflies!

Sincerely, 
{user_data~First Name} {user_data~Last Name}

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Monarchs

Pollinators